Los Angeles Football Club (LAFC) and Remitly announced an exciting new partnership in August last year, that marks the first sports partnership for the brand and first remittances partnership for the Club. As Remitly’s first go in sports marketing, my role was to help build out the marquee programs that will drive the following objectives.

The partnership was put together with the following objectives in mind:
1. Grow awareness about Remitly in North America & globally
2. Educate LA’s immigrant population about Remitly services
3. Own LA as the top household name for remittances
4. Help Remitly build a major presence in soccer